Home › Case Studies › 34th Annual NAACP Image Awards

34th Annual NAACP Image Awards Photos by Monica Morgan

		Date: March 8, 2003 Location: Los Angeles, CA Venue: Universal City Hilton Project: 34th Annual NAACP Image Awards Description: General Motors’ event sponsorship of the nationally televised award show
Steve Harvey, Kweisi Mfume & Rod Gillum

Click photo to enlarge...

Services:

• Concept Development
• Event Marketing / Branding Strategy & Concept Development
• Celebrity Booking & Coordination
• Celebrity Wrangling & Photo Coordination
• Local & Entertainment Publicity
• Talent Coordination – Hidden Beach Recording Artist Mike Phillips

Results:

• Approximately Three (3) of the celebrity guests inquired regarding vehicle purchases.
• Assisted GM significantly raise its profile to be the most visible and dominant sponsor within Image Awards weekend.
• Secured actress Lorraine Toussaint’s participation in an interview on the nationally syndicated Steve Harvey Morning Show (Radio One) along with award winning recording artist, Eryka Badu.
• Secured actress Terri J. Vaughn’s participation as a celebrity guest for Safe Kids, GM/UAW safety seat Event.
• Secured attendance of an Essence Magazine Entertainment Editor and coverage by urban music trade BRE, Launch Radio Networks and the Los Angeles Sentinel.
• Secured attendance of several prominent entertainment industry executives
• Secured attendance and photos with Seventeen (17) celebrities including Five (5) Image Awards nominees/honorees including:
  • Aaron Meeks (Soul Food)*
  • Adam Clayton Powell III (Politician)*
  • Eva La Rue (All My Children)*
  • Flex Alexander (One to One)*
  • James Avery (Soul Food, Fresh Prince of Bel Air)
  • Shaun Robinson (Access Hollywood / NBC)
  • Sicily (One to One)
  • Terri J. Vaughn (The Steve Harvey Show)*
  • Will Downing (GRP Record. Artist)

‹ Return To Case Study Listing