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Blackvoices.com Brand Awareness Promotion

Business Challenge: BlackVoices, (Subsidiary of the Tribune Company) a general interest web site for African-American adults needed an off-line promotional platform to achieve the following objectives:

• Build BV brand awareness
• Cultivate relationships with existing 500,000 members
• Acquire new members
• Facilitate off-line networking for members and the general public
• Provide off-line tie-in opportunity for BV partners GM & HP

Our Role:

Concept Development

Created and implemented a promotional campaign that included email, outreach to professional organizations, television and radio

Turnkey Event Production

Solution:

ONE MEDIA assisted Black Voices in creating and implementing a multi-city technology themed networking event entitled the Digital Exchange that included:

• Events were held at technology / science museums e.g. California Science Center
• HP interactive digital imaging demos
• GM vehicle displays with OnStar product demos
• BV site demos via T1 lines
• 500 + attendees per Event
• African-American professionals
• Email RSVP required for admittance & lead generation
• Refreshments and live entertainment
• Promotional tie-ins with local
• Tribune media affiliates

Results:

• The promotion was very successful
• Capacity Attendance
• Increased traffic on the BV site
• New members & increased awareness of BV
• GM was very please with the Digital Exchange as it was the first promotion as a BV client

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